For Pilots By Pilots
The company, which was established by two Israeli pilots, developed products that should be used mostly by pilots. Letting the story behind the company’s founders float throughout the design, helped getting the message across.
Using footage from real events that the company’s products were used in, helped to educate the users of the benefits the products really hold.
Different needs for different roles
Once users got to the point where they wanted to learn more about the benefits of the products, they could choose from getting the info specifically based on their role. The design was kept clean and let users learn only about what interested them.
Getting the lead
The website’s last part was a contact form that invited the users to leave their details for a personal conversation in which they could learn more info that was needed to close the deal.