Stocker is a start-up that took the very popular fantasy sports format and translated it into the investing world. During my work with the start-up I designed everything from scratch: started with the branding, moved on to the UX process and finally designed the entire responsive site's UI. I've worked closely with the developer in order to implement the design the way we intended.
Studio Traffic UX
”Studio Traffic" app was made as a graduation project from Netcraft Academy. In the process of making this app prototype I've implemented all the UX stages, from research to execution which included: Interviews, Market research & competitors, Information Architecture and Usability tests.
Studio Traffic App
Market research & Competitors
App's main functions
Studio Traffic app
A short video that shows all the screens needed to go through, according to the user story.
Studio Traffic UI
Studio Traffic is an app designed especially for freelancer creatives, in order to help them be more productive and have a more efficient day. The project included the UX from research stages to the final UI design.
The Pretzel Boys
The Pretzel boys is a bakery from Philly that specializes in pretzels. The project included branding the company and then, designing the One-pager responsive site.
The project started as a homework assignment from an 'information architecture' class in Netcraft Academy. During the process, I've learned and then executed all the steps from hierarchy flow to wire-framing design of the desktop website and than implemented it also into the final UI design.
Where U At?
'Where U At?' is a kid safety mobile app concept. It started as an assignment in 'User Experience for Mobile devices' class at Netcraft Academy. During which, we went through the process of coming up with the main objects of the app, moved on to thinking of the leading user stories and user scenarios and eventually to making the actual wire frames.
User Story #1
User Scenario #1 + Wire Frames
User Story #2
User Scenario #2 + Wire Frames
College of Management
How do you bring thousands of youngsters to a college's open day?
No problem - you make a campaign that serves five different landing pages, performance, mobile and A-B testing.
But what if your target audience is much more intelligent than the client thinks he is and doesn't like those advertising methods? In that case, you have to talk to him at eye level in order to impress him, even when the media expert says: "where would they get the leads from?".
So besides making the standard campaign, we also came up with a website that didn't fit into any equation of a normal leads campaign, a campaign that the client and the media expert were sure that apart from being beautiful won't do anything. But while all the various landing pages weren't getting any results, the creative and exceptional site brought all applicants to the open day.
Open Day Minisite
Duracell Integrated Campaign
How do you combine an anti-environmental product with a green message? Not easy, but possible. So when Duracell asked us to raise public awareness to energy waste and damage to the environment in Israel as a result of throwing away batteries that were not fully empty, we knew that the solution must be credible and touching - a solution that would excite the entire country.
Therefore the story of a unique hero was born: a 90 cm tall rabbit left its home one morning and began a 10-day journey from the North to the South in order to protest against energy waste and the disposal of not fully empty batteries to the trash. To convey that message, the rabbit was activated only by used batteries collected across the country!
The rabbit's journey was accompanied by a 360 campaign: on the project's website the journey was broadcasted live and the rabbit's progress was monitored by GPS. A mobile app connected the marchers who joined the rabbit to social media and the entire campaign was supported with extensive PR, colaborations with environmental organizations and a camera crew that documented the project from the beginning to end. *DRAFT*